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The Hyping Point
via Seth's Blog by Seth Godin on January 28, 2008
A few readers have written in, asking me about a recent article in Fast Company about Malcolm Gladwell's Tipping Point and new research by Duncan Watts. (Cory's take on it is here). Full disclosure: Duncan is brilliant, and so is Malcolm. Which is my point, I guess. Duncan's work does nothing at all to discredit the importance of what Gladwell is saying in the Tipping Point. Mostly,...
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After the lawyers
via Seth's Blog by Seth Godin on January 28, 2008
If it's in print, it matters even more. Things in print have a tone and a finality that add an impact that you need to care about.So, after the lawyers are done, let the marketers make sure it sounds like you. Your signs, your contacts, your fine print... your words don't just sit there, they shout.Consider this sign (hidden camera quality, sorry). Here are the highlights:THERE ARE NO...
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The last interaction
via Seth's Blog by Seth Godin on January 24, 2008
Marketers (and high school kids) focus a lot on the first date. After all, you never get a second chance to make a first impression.I recently had some waterproofing done in the basement. The first date was great. The company was professional and had every single element down, from their AdWords to the web site to the way they interacted on the phone and in person.I think that stuff is pretty...
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Better than Free
via Seth's Blog by Seth Godin on February 01, 2008
Kevin Kelly has a fantastic (no surprise) riff about free. Highly recommended.His point: when there are infinite copies of something, charging for one is almost impossible.Here are his eight ways of making something worth charging for:Immediacy -- Sooner or later you canfind a free copy of whatever you want, but getting a copy delivered toyour inbox the moment it is released -- or even better,...
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Food = Fun
via Seth's Blog by Seth Godin on February 09, 2008
Many of us want fun and respect and love and success and kindness and hope. What brilliant marketers do is add the =. A hundred years ago, food wasn't much of an industry. Today, packaged, profitable, processed food has transformed every element of our culture. The Super Bowl is a food holiday. Visit (if you must) the local supermarket on a Sunday morning before the big game. That's...
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Smart advice from Pamela Slim
via Seth's Blog by Seth Godin on February 06, 2008
Escape from Cubicle Nation: Before rejecting any model, you must learn it.
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The posture of a communicator
via Seth's Blog by Seth Godin on February 14, 2008
... you don't learn what I'm teaching, I've let you down.It's really easy to insist that people read the friggin manual. It's really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it's not helpful.What's helpful is ...
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Color matters
via Seth's Blog by Seth Godin on February 13, 2008
Especially online, where there are so few cues and so few choices. This page of color choices will change your life. A lot. For the better. [PS Michael recommends this page from Adobe. And finally, this and this came in as well... who knew?]
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Take that, ferret face!
via Seth's Blog by Seth Godin on February 10, 2008
Squidoo today launched HeyMonkeyBrain.com. Digg covers it here.
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It's too easy to criticize hope
via Seth's Blog by Seth Godin on February 20, 2008
And in the end, cynicism is a lousy strategy.
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