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Marketing HR
via Seth's Blog by Seth Godin on February 18, 2008
Yesterday's post led to some good email about Human Resources. Understand that in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were interchangeable, low cost and easily replaced. The more leverage the factory-owner had, the better. Hence Personnel or the even more cruel term: HR. It...
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Working with Apple Tech Support
via Seth's Blog by Seth Godin on May 11, 2008
Sixteen tips for getting your Mac or iPhone fixed: The contact number is (800) 275 2273 While you're on hold, go to Google and type: Troubleshoot Mac xxx, where xxx represents the error message you got or the sparsest description of what won't work. If those links don't help you, visit the Apple site and choose your product. Under each product is a discussion forum. Search for...
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Thinking about Danny Devito
via Seth's Blog by Seth Godin on May 30, 2008
George Clooney is a movie star. He looks like one. He makes tens of millions of dollars a year, hangs out at Cannes and has starlets falling at his feet. Danny Devito is exactly five feet tall. He was perfectly cast as the Penguin. Can you imagine the career advice Danny got? The well-meaning people who explained to him (as if he didn't know) that he didn't really look like George...
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Permission Marketing
via Seth's Blog by Seth Godin on January 31, 2008
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay attention is a key phrase here, because permission marketers understand that when...
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Better than Free
via Seth's Blog by Seth Godin on February 01, 2008
Kevin Kelly has a fantastic (no surprise) riff about free. Highly recommended.His point: when there are infinite copies of something, charging for one is almost impossible.Here are his eight ways of making something worth charging for:Immediacy -- Sooner or later you canfind a free copy of whatever you want, but getting a copy delivered toyour inbox the moment it is released -- or even better,...
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The posture of a communicator
via Seth's Blog by Seth Godin on February 14, 2008
... don't learn what I'm teaching, I've let you down. It's really easy to insist that people read the friggin manual. It's really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it's not helpful. What's helpful is ...
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Silly Traffic
via Seth's Blog by Seth Godin on April 23, 2008
This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces. 75% of all unfocused visitors leave within three seconds. Any site, anywhere, anytime. 75% bounce rate within three seconds. By unfocused, I mean people who visit via Digg or Stumbleupon or even a typical Google search. If your site is spammy or clearly selling something, the number is...
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Is it worthy?
via Seth's Blog by Seth Godin on June 17, 2008
Is this the best I can do? I’ve paid for the rent and the furnishings and the menus and the staff and the insurance... is this plate of food worthy of what went before it? I’ve flown across the country to visit this museum--a building that cost more than a billion dollars to create and fill and maintain. Is my attention focused enough? We paid $300 in marketing costs just to get this phone...
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Who are these people?
via Seth's Blog by Seth Godin on January 26, 2008
... Super Bowl Eats only at McDonalds Watches only incredibly snarky or juvenile videos on YouTube Mass phenomena are tricky things. It's true, the typical American reads exactly one book a year. How are you going to predict which of the 75,000 books published are going to be that book? You can't. Many bloggers seem to be on a perpetual hunt for the front page of Digg. Sure, it brings y...
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The Boss
via Seth's Blog by Seth Godin on February 24, 2008
Here's the thing: every single one of these policies is something that you'd be willing to do for a good customer anyway. So, rather than taking the posture of "I hate you and I don't trust you," why not start with this one? LL Bean has been doing it for a hundred years. It works. Just down the street, the proprietor yelled at us for taking a photo. At a t-shirt store. Sheesh....
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