Search Engine Land: News About Search Engines & Search Marketing
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Search Illustrated: 301 And 302 Redirects Explained
via Search Engine Land: News About Search Engines & Search Marketing by Elliance on May 05, 2008
Moving a website from one domain to another? The safest way to make the move is to use "redirects" which alert the search engines, so that you don't damage or lose your current rankings after the move.But redirects always inspire questions. Which type should I use? What will happen to all my links? Are they permanent or temporary? This week's infographic illustrates the differences...
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Hitwise: Google Again Hits New High; Microsoft & Yahoo Again New Lows
via Search Engine Land: News About Search Engines & Search Marketing by Danny Sullivan on May 13, 2008
Hitwisereleased the latest statistics for search engine share in the United States for April 2008. Google has again hit a new high, jumping up 0.65% from the prior month's high, to 68% of the US search market. Microsoft and Yahoo hit all-time lows -- though Yahoo, at least, only drops by 0.1% further from its low last month. Microsoft dropped about 0.4%. Highs are based on data going back to...
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Supercharge Your URLs For Maximum SEO Impact
via Search Engine Land: News About Search Engines & Search Marketing by Stephan Spencer on May 14, 2008
When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages), as demonstrated by MarketingSherpa in their eyetracking study published in the 2008 Search Marketing Benchmark Guide. Specifically, MarketingSherpa found that short URLs get clicked...
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Google News Now On Earth
via Search Engine Land: News About Search Engines & Search Marketing by Greg Sterling on May 21, 2008
Earlier this week, Google added Google News to Earth. This follows the earlier addition of the NY Times to Earth. Other companies plotting news on a map include MetaCarta, Everyblock, Outside.in, YourStreet and a couple of others.Click to continue reading...
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Mainstreaming Google Earth By Plugging It Into The Browser
via Search Engine Land: News About Search Engines & Search Marketing by Greg Sterling on May 27, 2008
Google Earth has always been a great product -- and a popular one, downloaded more than 100 million times. Despite this volume it's still not mainstream however. Microsoft Virtual Earth decided not to go with a big downloadable client and use a browser plug-in instead. This was a smart strategy to "mainstream" the Virtual Earth application and compete against Earth. Unfortunately Virtual...
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Google Climbs To The Top Of Everest With Special Logo
via Search Engine Land: News About Search Engines & Search Marketing by Barry Schwartz on May 28, 2008
Today, if you visit Google, you may notice a special logo commemorating the anniversary of the first ascent of Mount Everest. As most of you know, Mount Everest is the highest mountain on Earth. Today, 55 years earlier, on May 29, 1953 at 11:30 a.m. local time Edmund Hillary from New Zealander and Sherpa Tenzing Norgay from Nepal reached the summit of Everest. Click to continue reading...
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Coming Soon To Walmart: Off The Shelf SEM Services?
via Search Engine Land: News About Search Engines & Search Marketing by Barry Schwartz on December 26, 2007
Next time you're doing the aisles at Walmart-owned Sam's Club, perhaps you'll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam's Club is now pitching "SEM" online, at least what seems to be a $100 per month PPC service.The email adver
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Twitter: What Are You Thinking?
via Search Engine Land: News About Search Engines & Search Marketing by Todd Mintz on January 16, 2008
“Brevity is the soul of wit.” Polonius from William Shakespeare´s HamletTwitter is a simple web application that asks the following question:What are you doing?You get 140 characters to answer. In
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Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012
via Search Engine Land: News About Search Engines & Search Marketing by Greg Sterling on January 17, 2008
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video) and classifieds are growing at rates faster than overall online ad growth. Click to continue reading...
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Catchy Linkbait Is Worthless Without Really Good Content
via Search Engine Land: News About Search Engines & Search Marketing by Cameron Olthuis on January 21, 2008
Getting your linkbait post, widget or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to th
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