Web Strategy By Jeremiah
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Social Media FAQ #3: How Do I Measure ROI?
via Web Strategy by Jeremiah by jeremiah_owyang on February 25, 2008
I’m starting a new series, called the Social Media Frequently Asked Questions. It’s a collection of the top asked these questions, that I get over and over again. Publishing them here on my blog is a great place to help everyone quickly get educated, convince their boss, or be able to help their clients get over these minor hurdles.Social Media FAQ #3: How Do I Measure ROI?This question...
Shared by: rene.meissner, Jbud1, Drew Olanoff, charleshudson, Tomo, Gauravonomics, Polle de Maagt, Todd Mundt,
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The Truth Why Twitter is Over Capacity
via Web Strategy by Jeremiah by jeremiah_owyang on May 27, 2008
... on Rails deployment, mainstream adoption due to many press and media reports, or even just Scoble.After careful analysis, I’ve found the reason for the downtime of Twitter, it’s none of the infrastructure, users, or external factors, it really comes down to poor deployment of internal resources.Whales can only go one way, gotta get those birds going the same way.Did you like this? Digg it.
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Understanding the difference between Forums, Blogs, and Social Networks
via Web Strategy by Jeremiah by jeremiah_owyang on January 27, 2008
It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks, here’s usually how I explain it (focusing first on usage and benefits rather than technical details):Forums are like social mixers, where everyone is at equal level, milling about and discussing with...
Shared by: chrisbrogan.com, Rick Mahn, Mary Stamboulie, zemote, Wyctim, Laurie,
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Six Career Tips
via Web Strategy by Jeremiah by jeremiah_owyang on May 07, 2008
Lately, a few friends of mine are making some moves in their careers, they asked me for my advice, so I decided to give them my observations. I’ll probably refer people to this post, I often use this blog to save me time. One caveat, my experience is within corporate, so if you’re of the entrepreneurial spirit, I don’t have as much insight.Six Career Tips To Help You GrowLearn something...
Shared by: Drew Olanoff, louisgray, Tomo, Gautam, Steve, Darkwookiee,
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TrendWatch: Comparing MicroMemes, Network Feeds, and MacroMemes
via Web Strategy by Jeremiah by jeremiah_owyang on June 01, 2008
I want you to start thinking differently about how you get information. As you know from my postings, that trust is highest from our peers, we trust those that are like us, or our friends above all us. Information delivery is evolving, we’re starting to get information on the open wide web from our friends and contacts (although email has been a medium for a long time).TrendWatch: Anatomy of...
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Stand Out From Your Competitors: How To Effectively Present a Case Study (and How To Impress Me)
via Web Strategy by Jeremiah by jeremiah_owyang on February 13, 2008
As a vendor, part of your job is to represent yourself well in front of prospects, customers, partners, media, investors and analysts. In nearly all of those cases, you’ll be expected to tell a case study. In the space that I cover there are over 70 vendors, and you really will need to stand out of the crowd, telling an effective, memorable case study can really help.How To Tell An Effective...
Shared by: lizunlong, Gauravonomics, rene.meissner, charleshudson, Evgeni L.,
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What Friendfeed’s “MicroMeme” Means For You, Brands, and The Web
via Web Strategy by Jeremiah by jeremiah_owyang on May 30, 2008
After experimenting with Friendfeed on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal analyst briefing. I don’t often blog about the companies that brief me, unless I see something of particular interest.Trends: As more social content is created, value is hard to...
Shared by: charlie anzman, louisgray, Juls, Chris, Gauravonomics,
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The Five Questions Companies Ask About Social Media
via Web Strategy by Jeremiah by jeremiah_owyang on June 06, 2008
I just visited a client who had several groups in their company doing quite a bit around social media (they are trying to answer the 4th and 5th question). They were what I call “walking” and were on the verge of “running”. Often, when I meet companies for the first time, I try to find out which of the following questions that they are answering, as it determines their level of...
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What Growth in Widget networks means to the Web Strategist
via Web Strategy by Jeremiah by jeremiah_owyang on January 23, 2008
Why Web Strategists should consider widgetsExpect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested in the content. As a result, the opportunity for more sophisticated marketing and advertising moves from...
Shared by: Armando Alves, Rick Mahn, Mike Reynolds,
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Why Your Social Media Plan should have Success Metrics
via Web Strategy by Jeremiah by jeremiah_owyang on January 24, 2008
So, you’re going to launch a social media campaign huh? You’ve got all the tools, resources, and processes together, but did you remember to set some goals?I get to meet and talk to many companies that are adopting social media from a variety of levels of sophistication: unsure, scared, excited, embracing, overly ecstatic. One of the biggest challenges they have is forgetting to visualize...
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