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The Media markets
via Seth's Blog by Seth Godin on May 07, 2008
The product they sell is drama. When I went to business school, we spent an entire 90 minute class on how to read the Wall Street Journal. That's a rare treat... being taught how to understand and psyche out the media. With the vast bulk of our news coming online now, it's worth taking a second to look at the way mainstream media markets drama. You know and I know that they're doing...
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How much for digital?
via Seth's Blog by Seth Godin on January 21, 2008
The movie studios are starting to get excited about renting movies digitally (via Apple and others). The pricing seems to be modeled on Blockbuster (+). Figure $3 a rental, another buck or so for HD. That seems 'fair', because it's in the same range as we're used to. But wait. Blockbuster buy
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New interactions, not just moved interactions
via Seth's Blog by Seth Godin on February 11, 2008
eBay is basically an auction online. It's a great idea, I wish I'd had it, but it's still an auction, same kind we've had for a millin years. Jeff Jarvis points us to a new feature in Google Docs. Think this through for a moment:You send an email to your permission list. It points to a spreadsheet online. People can fill it out without logging in. You get the summarized data...
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A shortage of digital coaches
via Seth's Blog by Seth Godin on January 20, 2008
Here are three things that are true:1. Digital technology, especially computers and cell phones, can dramatically increase productivity.2. More and more users of digital technology are small firms or individuals.3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money. "Oh, I didn't know I could do
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The thing about 'free'
via Seth's Blog by Seth Godin on March 11, 2008
I posted an internship yesterday. The idea was to combine the "you pay to come" model of summer camp with the "we pay you to do low level work" of an internship to create a learning experience for students that was, split the difference, free. I felt like a free program would represent a combination of our effort and the interns. Free, though, is not the average of paid and paid for. Free is...
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The Placebo Affect*
via Seth's Blog by Seth Godin on February 12, 2008
[*spelled wrong on purpose. This post is from three years ago, and I thought it was worth another look:]Everybody already knows how powerful the brain is. Take a sugar pillthat’s supposed to be a powerful medicine and watch your symptomsdisappear. Have a surgeon not perform bypass surgery on your heart (link.) and discover that the angina that has been crippling you vanishes.The placebo effect...
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Marketing HR
via Seth's Blog by Seth Godin on February 19, 2008
Yesterday's post led to some good email about Human Resources. Understand that in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were interchangeable, low cost and easily replaced. The more leverage the factory-owner had, the better. Hence Personnel or the even more cruel term: HR. It...
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Working with Apple Tech Support
via Seth's Blog by Seth Godin on May 12, 2008
Sixteen tips for getting your Mac or iPhone fixed: The contact number is (800) 275 2273 While you're on hold, go to Google and type: Troubleshoot Mac xxx, where xxx represents the error message you got or the sparsest description of what won't work. If those links don't help you, visit the Apple site and choose your product. Under each product is a discussion forum. Search for...
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Permission Marketing
via Seth's Blog by Seth Godin on February 01, 2008
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay attention is a key phrase here, because permission marketers understand that when...
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Better than Free
via Seth's Blog by Seth Godin on February 02, 2008
Kevin Kelly has a fantastic (no surprise) riff about free. Highly recommended.His point: when there are infinite copies of something, charging for one is almost impossible.Here are his eight ways of making something worth charging for:Immediacy -- Sooner or later you canfind a free copy of whatever you want, but getting a copy delivered toyour inbox the moment it is released -- or even better,...
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