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Why Traditional Advertising Formats Fail On The Web
via Publishing 2.0 by Scott Karp on May 24, 2008
As media companies struggle to figure out their digital future, the elephant in the room is that they have only been able to monetize online audiences for pennies on the dollar compared to traditional media. Here’s why: Traditional advertising formats FAIL on the web. By traditional advertising formats, I mean display ads, video ads, and any other ad whose format and value proposition...
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The Only Way For Journalists To Understand The Web Is To Use It
via Publishing 2.0 by Scott Karp on January 21, 2008
Reading Colin Mulvany explain how he’s come to understand the dynamic nature of online content distribution through his own experience blogging, and
Shared by: Todd McKinney, chrisbrogan.com, louisgray, charlie anzman,
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Simplicity Drives Technology Adoption
via Publishing 2.0 by Scott Karp on January 27, 2008
I was talking to a newsroom last week about adopting Publish2 as an editorial platform for creating news aggregation features for their website — there was a lot of excitement about sketching a big vision, thinking about all of the possibilities. But in a follow-up email, we held hands around a critical guiding principle — to get editors and reporters using a new system, it has to be DEAD...
Shared by: Mike Reynolds, louisgray, Rizzn, chrisbrogan.com,
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Influentials On The Web Are People With The Power To Link
via Publishing 2.0 by Scott Karp on January 27, 2008
In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g. newspapers), but rather people who influence the network by leveraging the most powerful force on the web — the link. People like bloggers, top Diggers, del.icio.us power users, Facebook users who share lots of...
Shared by: chrisbrogan.com, Rick Klau, Sue, Luciano,
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The Evolution From Linear Thought To Networked Thought
via Publishing 2.0 by Scott Karp on February 08, 2008
I was thinking last night about books and why I don’t read them anyone — I was a lit major in college, and used to be voracious book reader. What happened?I was also thinking about the panel I organized for the O’Reilly TOC conference on Blogs as Books, Books as Blogs — do I do all my reading online because I like blogs better than books now? That doesn’t seem meaningful on the face of...
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Google AdWords: A Brief History Of Online Advertising Innovation
via Publishing 2.0 by Scott Karp on May 27, 2008
All innovation looks inevitable, except while it’s happening.Google’s search advertising model didn’t spring forth fully formed. It was iterated, and many of the key concepts were borrowed — something many people don’t realize. But a few key market-defying decisions, and one stunning insight, made it all work. Here is a brief history to inspire, taken from John Battelle’s The Search...
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Associated Press Hands Local And National News Sites An Opportunity To Get Links And Traffic
via Publishing 2.0 by Scott Karp on June 16, 2008
The Associated Press is facing a blog firestorm after issuing take down notices to Drudge Retort for linking to and reproducing snippets of AP stories. AP is now attempting to define how their stories can be linked to and excerpted — and the response from the blogosphere appears to be to boycott the AP, i.e. not link at all. This is a huge opportunity for local and national news sites to be the...
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Decommoditizing Social Networks By Connecting User Profiles Via OpenSocial
via Publishing 2.0 by Scott Karp on March 25, 2008
... become a commodity of sorts, in that developers will be able to use OpenSocial to make applications available on any social network. So the applications themselves aren’t commodities — but a social network having the application will cease to be a differentiator.Facebook fears the openness of OpenSocial because it doesn’t really have a differentiated product. All that differentiates ...
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Connecting The Dots Of The Web Revolution
via Publishing 2.0 by Scott Karp on June 18, 2008
For several days my brain has been connecting the blogstorm over AP trying to dictate how much of their content can be quoted on the web with the “quote” that Nick Carr lifted from one of my blog posts in his Atlantic article — I finally figured out why. The problem with the AP isn’t really about linking, it’s about quoting. And the problem with quoting is that, now that anyone can...
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Reinventing Journalism On The Web: Links As News, Links As Reporting
via Publishing 2.0 by Scott Karp on February 19, 2008
... reporting that matters most — SUPPLEMENTED by links to other original reporting done by other newsrooms — and by individuals. The idea is that journalists, editors, and newsrooms need to LEVERAGE the web, leverage the network to help them do more — in so many cases now, with less.But I would take Jeff’s web-savvy advice a step further:“Make linking to the rest an essential part of w...
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