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Dana VanDen Heuvel: What's the Process for Starting a Corporate Blog? How Long Does It Take? [Part 1 of 3]
via Marketing Profs Daily Fix by (author unknown) on February 14, 2008
I'm surprised at how often I'm asked this question when putting on events or fielding general questions about blogs and emerging marketing tools. I mean, really, it only takes a few minutes to setup a blog, right? Well, we all know that's not true when you're working inside of a large enterprise, a non-profit or an academic institution where the decision makers are spread across...
Shared by: Gauravonomics, Evgeni L.,
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Elaine Fogel: My Love-Hate Relationship with Technology
via Marketing Profs Daily Fix by (author unknown) on January 21, 2008
On most days, I adore technology. My computer is practically an appendage; I spend so much time on it. As a Boomer, I never take it for granted, having grown up with black and white TV and typewriters with carbon paper for copying term papers. But, when technology doesn't cooperate and chooses, instead, a coup d'etat, I want to scream!I am working on client projects - yes, marke
Shared by: Mary Stamboulie,
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Jennifer Jones: The Ongoing Debate Between Traditional Media V. New Media
via Marketing Profs Daily Fix by (author unknown) on January 24, 2008
I caught CNET's Rafe Needleman at the Podtech Bloghaus at the Consumer Electronics Show in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good discussion about his views on the "traditional media" versus new media. Rafe was once at the magazine Red Herring and he has an interesting perspective on why audiences are responding to their own passion points and...
Shared by: Mary Stamboulie,
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Paul Williams: Innovation: Use Telescope, Not Microscope
via Marketing Profs Daily Fix by (author unknown) on February 01, 2008
The foundation of managing an innovative (company, brand, product, service, or individual) involves constantly monitoring and maintaining awareness of your broader environment - the big picture. On a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what's taking place around you.Here is an incomplete*...
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Mack Collier: Can a Blog Sell Cream Cheese?
via Marketing Profs Daily Fix by (author unknown) on February 04, 2008
Kraft is hoping the answer is "yes." Two of the company's brand managers have donned blogging caps to try to drum up excitement for a new low fat version of its Philadelphia Cream Cheese.The blog, at AdamandTyler.com, features a pair of brand managers as they develop and execute a marketing strategy for the launch of 1/3 Less Fat Philadelphia Cream Cheese. The managers, thankfully named Adam...
Shared by: Mary Stamboulie,
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Mack Collier: Study: Blogs Trump MySpace for Selling Music
via Marketing Profs Daily Fix by (author unknown) on February 14, 2008
A new study by NYU has revealed that blog chatter about upcoming CD releases does more to increase CD sales than how many "friends" an artist adds on MySpace. But the findings also tap into the potential of embracing customer evangelists in industries other than music.Researchers at New York University's Stern Business School charted the number of blog posts about a new CD release for a month...
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Paul Dunay: There Is No 'Campaign' in Social Media
via Marketing Profs Daily Fix by (author unknown) on February 13, 2008
When marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. This kind of thinking creates a danger zone for marketers when it comes to social media. Let me explain …When starting a blog, podcast series or even a community, marketers have...
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Cam Beck: The Difference Between Success and Failure
via Marketing Profs Daily Fix by (author unknown) on February 18, 2008
One of the most difficult things to do when you know something is remember what it was like to not know it. This is of particular importance when you are building websites for for someone other than you. This was brought into clearer focus when I finished reading The Design of Everyday Things, which explained that not only must websites be attractive, but they must also help prevent errors by...
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Valeria Maltoni: Why Trademarks Are Important
via Marketing Profs Daily Fix by (author unknown) on February 19, 2008
Almost one of the last things you think about when you are establishing a brand is the question of service marks and trademarks. That may be especially true when the brand you are establishing - consciously or not so much - is your own. That is particularly important with social media, as we learned not long ago from the Seth Godin case on Twitter. Is someone else reaping the fruits of your hard...
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Leigh Duncan: FREECONOMY
via Marketing Profs Daily Fix by (author unknown) on March 03, 2008
A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is considering dropping rates another quarter point...and the financial world braces. The thing is, everyday Americans don't need data to tell them the economy is in the crapper! Beyond the gas pump, we're beginning to feel it in other areas now. Some of us will grab the...
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