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Which button would you click? A lesson on website optimization
via Google Analytics Blog by lm on April 30, 2008
Start Now, Begin, or Get Started? Orange or blue button? What color text? Does it matter?Website optimization seemed to be the hot topic at SES New York this year. Everywhere we turned, speakers were discussing how small changes in website content can result in big differences in traffic patterns.Before we suggest a strategy for optimizing your website, let's make sure we're all on the...
Shared by: Andy C, Robert Scoble, Eric, Ben, Slicer, Rich, TaopaiC,
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Urchin Software Beta Now Public
via Google Analytics Blog by Google Analytics Blog on February 01, 2008
Today we're happy to announce that the Urchin Software from Google beta is now available for download at urchin.com. Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.Urchin 5 remains the current supported production release until Urchin Software from Google comes out of beta. This beta...
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Google Analytics for Blogger now in private beta
via Google Analytics Blog by Google Analytics Blog on April 30, 2008
Several weeks back at South by Southwest, Jeff Veen announced our new Google Analytics for Blogger reporting interface. Currently available only in private beta, this product is a collaboration of several teams and marks the transition of Measure Map customers to a new Google Analytics interface designed specifically for Blogger users.Here's what Jeff had to say:"Many of you may remember when...
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Google Analytics How-To Videos
via Google Analytics Blog by Google Analytics Blog on May 15, 2008
If you've recently signed up for Google Analytics, but aren't sure how to start interpreting and acting on your data, we've posted a couple of videos to our Conversion University Playlist on YouTube to help you out.For an under-10 minute lesson on the data to look at first, what it means, and what to do about it, watch Beginning Analytics: Interpreting and Acting on Your Data. Also...
Shared by: Andy C, rene.meissner,
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Announcing the new ConversionUniversity.com
via Google Analytics Blog by Alden DeSoto on January 18, 2008
I'm excited to announce that we've just launched an updated version of ConversionUniversity.com, now available in all 25 Google Analytics supported languages. From help on optimizing your AdWords ROI to Google Website Optimizer
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Avinash Wins Award For Great Content
via Google Analytics Blog by Google Analytics Blog on February 08, 2008
Congratulations to my friend and resident Analytics Evangelist Avinash Kaushik on his 2008 SEMMY award. Avinash won in the Analytics category for his post entitled Web Analytics Demystified. Avinash's goal with this post and its complement Web Metrics Demystified is to help new users learn to think like seasoned analysts, but even experienced practitioners will learn something new.For more...
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Exact Keyword Tracking with ga.js
via Unofficial Google Analytics Blog by Michael Harrison on February 14, 2008
Last April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business.Google Analytics doesn't do this out of the box. It will tell you exact search queries...
Shared by: rene.meissner,
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How you start is as important as how you finish.
via Google Analytics Blog by Google Analytics Blog on March 11, 2008
This is the first of a series of practitioner posts from our team on best practices we've seen through developing and working with customers on Google Analytics. A Planned ApproachThere can be few scarier moments in the humble Google Analytics practitioner's life than realising that a simple error or omission in the past has amplified over time, to play havoc with your data in the present...
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Google Analytics Keyword Sleuth vs Search Query Performance Report
via Unofficial Google Analytics Blog by Mark Curtis on March 24, 2008
If you've been following this blog, you've likely heard several references to the Google Analytics Keyword Sleuth that Michael Harrison wrote back in April of 2007. This is a tool that anyone in paid search should be using. Basically, it captures and displays an ongoing list of new keywords and phrases straight from your customer's mind. We're often advised to "imagine what your...
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