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New Robert Scoble TV Show on FastCompany.TV will be Monetized via Sponsorships, No Pre/Post Roll
via Beet.TV by Andy_Plesser on January 19, 2008
Shared by: Robert Scoble, Asankhaya, Franklin P, Chandoo,
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Jim Louderback, CEO of Revision3, on Programming and Monetization
via Beet.TV by Andy_Plesser on January 17, 2008
Shared by: happy_harry, Franklin P,
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Yahoo! Has Video Advertising Breakthrough with New Clickable Units
via Beet.TV by Andy_Plesser on February 17, 2008
... to serve its stable of big publishers. While the company will exist as a stand alone unit, technology from Maven will be integrated into the Yahoo! offering, notably Maven's overlay ad technology which will be used by Yahoo! by Q3, she said.As publishers seek a solution to manage and monetize video publishing the new Yahoo!/Maven platform looks very attractive indeed.-- Andy Plesser
Shared by: Drew Olanoff, Asankhaya,
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Dispatch from Hollywood: Product Placement in Online Video Works
via Beet.TV by (author unknown) on May 05, 2008
Shared by Robert Scoble I like to hear about new ways to do advertising on video.
Shared by: Robert Scoble, Bwana,
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Jim Louderback, CEO of Revision3, on Programming and Monetization
via Beet.TV by Andy_Plesser on January 17, 2008
Shared by: Robert Scoble,
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Blip.tv Tops Worldwide Growth Among Video Sharing Sites, comScore
via Beet.TV by Andy_Plesser on January 31, 2008
... CEO. Interviewing Mike is senior editor Mary Kathleen Flynn, formerly of CNN and MSNBC. She hosts the tech shows for The Deal. We've reposted Mary's interview above.Congrats Mike, Dina and the team -- you guys rock!-- Andy PlesserDisclaimer: Beet Media LLC, the parent of Beet.TV, produces videos for The Deal. Our very own David Kavanaugh shot this interview last month.
Shared by: Rizzn,
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Little Nokia n82 Camera Phone Loom Large in Video Journalism....Jeff Jarvis has Found his "Mojo"
via Beet.TV by Andy_Plesser on February 05, 2008
... of dozen bloggers and journalists attending the conference. Jeff Jarvis got to use one and landed several impressive interviews. Last week at the AlwaysOn conference in Manhattan, I caught up with Jeff "BuzzMachine" Jarvis who explained how small, inconspicuous cameras are effective in landing big interviews. Jeff echoes many of the points made by veteran news producer Tammy Haddad who us...
Shared by: Rizzn,
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CNET News.com Names Dan Farber Editor-in-Chief
via Beet.TV by Andy_Plesser on February 18, 2008
Dan Farber, the veteran technology journalist who has built ZDNet, a CNET Networks unit, into a potent blogging network, has been tapped to take over as Editor in Chief of of CNET News.com. Dan made the announcement in his blog a few minutes ago. Michael Arrington at TechCrunch has more information and POV. He says of CNET's choice of Dan, "they could not have hired a stronger editor...
Shared by: Rizzn,
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VideoEgg Unveils New Performance-Based Video Ads: Microsoft is Paying 50 Cents Per Interaction with its Ad, Report
via Beet.TV by Andy_Plesser on February 21, 2008
... overlay ads, also manages advertising on a cost per impression or CPM basis. We are delighted that the folks at VideoEgg are moving the industry past the CPM model. After all, the engagement of watching video is much more valuable than a banner ad on a page which we largely ignore.Troy Young, CMO of VideoEgg was at the Beet.TV broadcast center today for this interview. -- Andy Plesser
Shared by: Drew Olanoff,
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Google Unveils AdSense for Video -- Overlay Text and Banners Ready to Roll for Publishers Big and Small
via Beet.TV by Andy_Plesser on February 20, 2008
... that they will vary widely. The ads come in two formats: The graphical overlay ad developed for YouTube, is called InVideo. It was introduced in November. These overlay ads have existed only on YouTube. Please see below an example of how the ad looks on Beet.TV's YouTube channel.The second ad unit is an AdSense text overlay. The overlay ad comes up during the video and provi...
Shared by: Tim,
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