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The Promise and Peril of Ubiquitous Community
via Micro Persuasion by Steve Rubel on May 15, 2008
The following is also my column in next week's AdAge.Over the last five years I have been asked countless times: "Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even in a difficult economic climate, wants to be viewed as a latecomer.Perhaps as a defense mechanism to avoid being wrong...
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The PR Professional's Credo: 7 Promises
via PR Squared by Todd Defren on May 13, 2008
... of your job is fielding PR pitches for products in that industry.“Think of it like a buyer working for a major department store. Let’s say they buy men’s clothing. That person’s job is to buy things from people they know, and people they don’t know. In fact a good buyer is actively searching for, and appreciatively receiving unsolicited (contact) from people they have never met who a...
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Wetpaint Emerging As A Leading Social Publishing Platform
via TechCrunch by Michael Arrington on May 13, 2008
Seattle based wiki startup Wetpaint has always been ahead of the pack in terms of design and usability. Now, a couple of years after launch, they’re starting to see real usage traction as well.The product isn’t just about wikis - they also have social features (profiles, friends, etc.), and added things like forums and, more recently, photo uploads, over time. In many ways they are more like...
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Designing for the Social Web: The Usage Lifecycle
via Bokardo - Social Design by Joshua Porter by Josh on May 14, 2008
The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users.Babycenter.com has a really great newsletter. Once you tell the site when you’re expecting, it sends you a weekly newsletter targeted at the specific stage of pregnancy you’re in. At 4.5 months, for example,...
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Citizen Journalism
via Buzz Networker - Social Networking by Colleen on May 15, 2008
Since I’ve been writing for b5Media, I’ve found myself thinking more about citizen journalism vs traditional journalism. I think that everyone has to face the fact that we’re entering a new world, one that is more focused on peer-to-peer communications than we are someone providing news to us. Just look at how many more blogs there are in the world, and how many keep appearing daily....
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Social Media Measurement: It's as easy as herding LOLcats
via Media Bullseye by Jen Zingsheim on May 15, 2008
CustomScoop will be attending the upcoming Roundtable onSocial Media measurement in Toronto, spearheaded by Joe Thornley of ThornleyFallis Communications. Up for discussion: the Holy Grail (or is it the Nessie?) of social media--measurement.Measuring social media has been difficult from the moment people started to pay attention to blogs. Those accustomed to measuring page views were suddenly...
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The Kindness of Strangers
via Conversation Agent by Valeria Maltoni on May 15, 2008
I almost lost my head yesterday. There were too many screens open on my laptop, too much work piled on my desk, and too many people suffering from "I need it now" syndrome, and my blog got out of kilter - or as they say in technical terms, something went wrong with my domain mapping. I was the one who got unhinged. It was about lunch break, breaking point for me. You've been there. When you...
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Mechstreams - when machines start lifestreaming with us
via Lifeblog by charlie on May 15, 2008
Ok, so lifestreaming is the rage of '08, what with SocialThing! and Friendfeed and all similar services hogging all the attention.But I also see something that's been bubbling under the surface that I call 'mechstreams'. I see machines edging in as equals in our lifestreaming services, sending out streams of data indicating what they are up to or thinking or what. And I don't...
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Blogger relations tip: Check the blog before you press send
via Marketing Roadmaps by Susan Getgood on May 15, 2008
In all the chatter this week about blacklists and the quality (or lackthereof) of media databases, a comment by Doug Haslam, both on Twitter and a post by John Cass and Jason Falls, reminded me of one of my personal cardinal rules of blogger relations. No matter how well you know the blogger or love the blog, it's next to impossible to read every day, every post. No one expects that you...
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More opeds and comment streams doesn't equal social media
via Corporate Engagement by Trevor Cook on May 15, 2008
... still maintaining a rigid divide between insiders (ie real journalists and editors) and the new outsiders (bloggers and commenters). The outsiders continue to be marginalised even as the media properties proudly proclaim their conversion to the new world of social media. The insiders often speak disparagingly and dismissively of the outsiders, even as they sharply constrain their ...
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