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Can a Phone Ad Make You Cry?
via Mobile Insider by Steve Smith on February 12, 2008
One of the best insights to come from the OMMA Mobile panels last Thursday was that agencies — creatives especially — are not yet very excited about the platform’s possibilities. The phone just doesn’t seem to offer the kind of palette that creative directors are accustomed to in video or even the large, lush page of a glossy print magazine. Arguably, many in the trade feel the same...
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I’m With the Band
via Mobile Insider by Steve Smith on February 14, 2008
For years now, mobile marketing executives have been telling me that clients always come to them asking to “get into mobile” without really knowing why. Portraying themselves as heroes saving befuddled, unhip brands still dusty with Stone Age media ash, the narrative plays out the same way every time. The mobile-wise guru helps these Neanderthals determine their real “marketing goals,”...
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Voxify raises $15M for voice recognition systems
via VentureBeat by Chris Morrison on February 12, 2008
Voxify is an Alameda, Calif. company that creates self-servicing systems for call centers based off templates of question-and-response menus that are specific to particular industries.Automated systems like Voxify’s have gradually become better, and the company’s products can handle relatively complex transactions like making reservations and addressing inquiries.The company has been in close...
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Is Like.com really “killing” social search? Not yet
via VentureBeat by Matt Marshall on February 18, 2008
Yesterday, I wrote a piece about Like.com, a visual search engine company based in Silicon Valley that was reporting great progress: The young site has had rocketing visitor traffic over the past four months, and it’s headed toward profitability. People are using it to find the color or style of shoes they like, and then clicking through to merchants to buy them, and Like gets a cut, according...
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I Have Been Unsubscribed
via Mobile Insider by Steve Smith on February 18, 2008
The girl got busted. “Mom was really mad,” my daughter recounted. “Did she do the simple eye roll, mouth puff, followed by the long exhale?” I probed. You try to stick to the divorced parent textbook in cases like these and remain supportive of the other parent. You never take the bait to go negative. But I figure I can help my daughter out a bit in understanding the rage levels of...
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Concept Encyclopedia Frame offers augmented reality
via PHONE Magazine by Chris Davies on February 21, 2008
... the mobile encyclopedia frame up to a building, passage of text or even an insect would call up context-specific information retrieved via WiFi or one of the cellular data networks (such as HSUPA, WiMax or LTE). Touching the screen - for instance, the floor of a particular building or a certain word - would prompt more specific data retrieval, such as a definition or floorplan. (more…)
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Tattoo-based mobile phone concept is powered by blood, is crazy cool
via IntoMobile by willpark on February 24, 2008
If you're a fan of body-art, then you might like the idea of being able to interact with your tattoos - to the point of using your tattoos to place phone calls (even video calls). At the Greener Gadgets Design Competition, Jim Mielke demonstrated his subcutaneous (that's "under the skin" in non-biological speak) mobile phone touchscreen display, powered by blood.The "Digital Tattoo...
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Wireless USB on the way — Wisair grabs $24M
via VentureBeat by Chris Morrison on February 25, 2008
... electronics that you hook up to your computer, among them cameras and MP3 players, and some equipment like the keyboard and mouse. Wired USB hasn’t been replaced by a technology like Bluetooth because wired connections provide much higher data transfer rates than any wireless product currently on the market can support.Wireless USB technology makes use of ultra-wideband, a radio standard th...
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CNNMoney.com: We're Gunning For CNBC, Fox Biz
via Silicon Alley Insider by Michael Learmonth on February 26, 2008
Vivek Shah, Fortune/Money Group president, told the MPA conference this morning that he sees his site as a competitor for workplace eyeballs currently trained on CNBC's and Fox Biz' cable channels.Ambitious goal. How can he make it happen? Shah's pitch: There are 80 million broadband-connected computers in the workplace, where most folks watch financial news networks. But there are...
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Forget smartphones - This is the "Soft" phone concept
via IntoMobile by willpark on February 26, 2008
While some people focus on having a mobile phone that can do everything from giving you driving directions to cooking a quiche, there are those that just want a super-convenient handset. We don't think a convenient cellphone has to be mutually exclusive to a smartphone, but here's one concept that places a priority on comfort and tote-ability than feature-set and processing power.The...
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