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B2B Blogging: Using Thought Leadership To Drive Positioning & Sales
via Search Engine Land: News About Search Engines & Search Marketing by Galen DeYoung on February 13, 2008
The B2B world is wrestling with how to effectively harness "word of blog" marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer market, and we want some of that.Let’s be real, though. While that’s a great objective, the B2B...
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Amazon Offers Explanation For S3 Outage
via Mashable! by Sean P. Aune on February 16, 2008
In a highly unusual occurrence for Amazon, the company’s S3 storage service had an outage yesterday. It left many people scratching their heads. Late yesterday evening, the corporation has decided to take the open explanation path and let the public know what happened behind the scenes.Nicholas Carr of Rough Type passed along the explanation that Amazon gave to everyone as to what caused this...
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Video: Interview with Adam Lasnik of Google
via Online Marketing Blog by Lee Odden on February 20, 2008
On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and...
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Google Voluntarily Taking Your Analytics Data
via Mashable! by Kristen Nicole on March 05, 2008
Google Analytics has a new opt-in data sharing setting, according to Google Blogoscoped. This data-sharing option lets your information be shared “internally” in what appears to be an option for your own use with other Google products, as well as a non-identifiable sharing option that essentially lets Google improve its overall Analytics service based on the collective data of all the opt-in...
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The Future Of Online Advertising: Entertainment vs. Information
via Media 2.0 Workgroup by Scott Karp on April 24, 2008
There are two principal ways advertisers are trying to create value for consumers on the web — and they must create value because, you know, consumers are in control. On the web, advertisers can provide entertainment or information.How effective is advertising as information on the web? See Google’s $15B in ad revenue — an $5.19 billion in ad revenue in Q1 2008. The technology of web search...
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Sharing RSS Feeds Using Google Reader
via www.newfangled.com by (author unknown) on May 06, 2008
Shared by ericholter This is Chris's section on sharing Google Reader posts. New development, any web page (not just blog posts) can be shared and noted with Google's share in reader feature.Aside from its great interface and ease of use, Reader's killer feature is sharing
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Don’t Analyze, Optimize.
via Erickson Barnett by (author unknown) on May 09, 2008
Shared by ericholter We should look into integrating this on our sites.Metrics, analytics and reporting are hot topics in the B2B marketing world these days. But as 1/2 of the EB Optimization team, I must confess even we have fallen into the trap of touting the benefits of analytics and metrics along with much of the B2B community. And if we were to follow the old "people don't buy drills,...
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Mark Goren: How to Handle Negative Comments
via Marketing Profs Daily Fix by (author unknown) on May 08, 2008
Getting comments on a blog post is one of the most positive outcomes you can experience as a blogger. Comments are rewarding on so many levels. Think about it, your readers are...Moved to action by what you wroteGiving you feedback, either to improve your idea or validate itInterested and engagedReaching out to you to let you know that they’re listeningFiring you up to post again and again and...
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Link-In Your Blog to the Business Community
via Newfangled in Blogs by (author unknown) on May 15, 2008
Shared by ericholter One of my responses to a LinkedIn question is featured in this post.Last week I participated in a panel to talk about the use of social media for your business. Specifically, we addressed the needs and questions of entrepreneurs, solo-preneurs, and small business owners. This demographic tends to be in much closer contact with their customers than your average perso ...
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The day there was no news
via swissmiss by swissmiss on May 15, 2008
I agree with Chris, I could watch this over and over:
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