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Web Analytics Failing to Drive Business Decision-Making
via MarketingCharts by (author unknown) on May 14, 2008
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives - just 18% of surveyed firms do so - according to the Online Measurement and Strategy Report from E-consultancy and Lynchpin. More than half (56%) of responding organizations - 434 client-side and 229 supplier-side companies - said [...]
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