Shared item
2 shares
Metrics: Fun Facts About iPhone
via GigaOM by Om Malik on May 12, 2008
Love it or hate it, one has to admit that Apple’s iPhone has been quite a game changer forcing the wireless industry to get off its duff and start innovating. I think a lot of people forget that iPhone is not just a pretty face and sleek curves. Instead it is a device that is changing behavior and expectations we have of mobile devices. While most observations about iPhone have been personal and anecdotal. Today, however, I got a chance to skim through a report about iPhone user behavior - both in US and Worldwide - put together by San Mateo,Calif-based mobile advertising start-up, AdMob, that provides metrics to match some of the theories around iPhone. Clearly, these numbers are not an absolute reflection of iPhone usage, they do seem to indicative of broader iPhone trends. (Full report embedded below the fold.)
Read this doc on Scribd: AdMob Mobile Metrics April 2008
Shared by: