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Official: Google's 'Friend Connect' brings social networking to the Long Tail
via ZDNet Blogs by Steve O'Hear on May 11, 2008
In case you didn't think Google wanted to be a big player on the Social Web -- Orkut, Google Talk and shared items in Google Reader aside -- the search giant revealed an ambitious new strategy today: 'Friend Connect' is a platform designed to help the 'long tail' of sites that don't currently offer social networking features to become more social. Websites that are not social networks may still want to be social -- and now they can be, easily. With Google Friend Connect (see http://www.google.com/friendconnect following this evening's Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming -- picking and choosing from...
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